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Case Study

Bee Boy Records • April Hall

Living Music for a Living Breathing Sustainable World

www.aprilhall.com
Boston, MA

Use case:
Sales & Marketing
Industry:
Media Publishing
About This Company:
April Hall is a recording artist who started her own independent record label, Bee Boy Records, in order to promote and distribute music in a conscious and sustainable way. All of her promotional materials and CD packaging are made out of 100% recycled

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Product(s) Used:
RePocket
Why Sustainable?

"Being in the music business, we send promotional materials to newspapers, magazines, radio, TV stations, music venues and festivals all over the world. We were environmentally responsible in all our other business practices, but the press and promotional packages that we sent out by the hundreds were the last frontier of going green. So we decided to make it our mission to have all of our press and promotional materials (including the mailing envelopes) 100% recyclable and made from 100% recycled materials. We started a search to find environmentally friendly products that weren't just green, but were beautiful as well. Our search led us to Sustainable Group. First we began using their Resleeve recycled CD case, which was a revolution for the music business. Before the Resleeve we went through thousands of CD cases, both in storage and for mailings, so we were thrilled to find this product. Now we no longer use any plastic cases! A year later, we are using more than ten Sustainable Group products and our goal of putting together beautifully original and completely green promotional and press packages has been realized. This would have been impossible without Sustainable Group! Not only are we getting our music out to the world, we are also getting a message across. You can implement beautiful, sustainable and affordable products into all business practices. It's exactly what we want our message to be... Living Beautiful Music for a Living Breathing Sustainable World!"

April Hall,