From the category archives:
Wow. That was fun.
A few nights ago, we attended the Seattle Business Magazine Green 50 Awards event. ReBinder had been nominated in the Reuse category and made the top 50. Wednesday, Sept 21st was the event where they chose a winner in each category.
One thing that stood out to us was how each company nominated was not a green business, they were simply a business who's value return ...{ 0 comments }
Guilt is not sustainable...not as a marketing technique, a state of being or a political platform.
In the early days of environmental awareness and corporate responsibility there were leaders. These were folks with vision and the voice to be heard. While we cannot speak to the integrity of their motives, we can acknowledge them for creating awareness and demand for evolving practice and policy ...{ 6 comments }
Some of our team just got back from #ExpoWest. Overall impressions were mixed. The good news, there is still innovation building responsible products out there. The bad news, there is equal innovation in greenwashing...making it more challenging for the authentic to prevail through the noise.
Winners - We loved the Seventh Generation new kraft cardboard packaging and look. It delivered their ...{ 1 comment }
We get called about 10-20 times a week from various shows who want us to sponsor them, buy a booth or otherwise do what is considered by all accounts an ad-spend. Great - we're always up for hearing about ways to improve our business and those of our customers'...and we're willing to invest in success.
In fact, the way we have success is to have real dialogue with our customers and those ...{ 1 comment }
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