From the category archives:
Up until 11:04 last night, we were in a dialogue with a certain group about sponsoring their initiative. They do cool work, helping teens understand and eliminate the toxic surroundings in their lives. We care a lot about this, given what we do (the replacement of toxic vinyl binders with the responsible ReBinder ).
The conversation broke down when it came to reciprocation for the sponsorship ...{ 6 comments }
Guilt is not sustainable...not as a marketing technique, a state of being or a political platform.
In the early days of environmental awareness and corporate responsibility there were leaders. These were folks with vision and the voice to be heard. While we cannot speak to the integrity of their motives, we can acknowledge them for creating awareness and demand for evolving practice and policy ...{ 6 comments }
Besides the obvious ‘do you make this in plastic’ question that we occasionally field, the second most peculiar question we are asked is if we can ‘cover up the brown kraft’ and flood it with color or wrap it....and yes sometimes, we are asked if we can wrap it in plastic or vinyl.
So the short answer to these questions is - we make zero waste office products that do not end up in ...{ 4 comments }
Some of our team just got back from #ExpoWest. Overall impressions were mixed. The good news, there is still innovation building responsible products out there. The bad news, there is equal innovation in greenwashing...making it more challenging for the authentic to prevail through the noise.
Winners - We loved the Seventh Generation new kraft cardboard packaging and look. It delivered their ...{ 1 comment }
Hi all,
We're very pleased about the below and thought we should share. It's really an important moment for those that make responsible products. There's a quote in from David which points out how this nomination proves that responsible products CAN thrive in the mainstream. Thanks to all of our customers past, present and future. There's a lot more where this came from and we're ...{ 1 comment }
We get called about 10-20 times a week from various shows who want us to sponsor them, buy a booth or otherwise do what is considered by all accounts an ad-spend. Great - we're always up for hearing about ways to improve our business and those of our customers'...and we're willing to invest in success.
In fact, the way we have success is to have real dialogue with our customers and those ...{ 1 comment }
We love the fact that our products have multiple uses. Designer, Felix Heinen , used our ReSleeve to protect sets of promotional coasters he made for his client; Tyze. Each ReSleeve and Coaster were letter pressed with a unique design. We think they turned out great.
Tyze develops secure, online personal networks to assist health care providers, families, and friends ...{ 2 comments }
Every business knows that sometimes it's overkill to use a three ring binder for a presentation that only contains a few pages. While thousands of businesses and consumers around the country have switched from using plastic 3 Ring Binders to our ReBinders , it was no surprise that customers leaned on us to create another product for their binding needs. Your office may have one of those ...{ 0 comments }
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