From the category archives:
When we attend industry events, it is always shocking to see how some companies and products use the traditional recycle symbol in marketing. There are times we've seen this logo applied to a non 'green binder', where it points out that some tiny percent of the chipboard used as the skeleton inside the toxic vinyl is recycled. The new 'green binder' now has a higher price and is marketed ...{ 0 comments }
Thoughts on Carbon Offsets and why we choose not to use them.
We are often asked by customers if we offset our carbon output. Looking past the question itself and to why the person is asking it is really interesting and almost pinpoints exactly the reason why we don’t buy into them.......
Often times the question of 'do we offset' is asked not because the person on the other end of the phone ...{ 1 comment }
We see different eco labels every time we take a trip to the store. In fact, there are over 300 of them now! No wonder why consumers are confused with what is the best option.
Sustainable Industries Journal just published a great article on The Great Eco Label Shakedown . We can only hope that there is some standardization or consolidation of eco labeling that can be monitored by a trusted ...{ 0 comments }
I have to be honest, I'm never one to watch a ton of movies but I know that there are a lot of people who love going to the theater, people that rent, download and even buy DVDs. In the past we've seen the big box video rental stores pray on the customers who fail to return their DVDs in a timely fashion; surviving on a business model that thrived because of late fees. Then along came online ...{ 0 comments }
This type of stuff really floors me. As I walk down the aisles of big box office supply stores, it never ceases to amaze me that the "eco product choices" someone at corporate has made aren't really better than the non eco counterpart. I'm wondering if they really want to make a difference or do they do it just to confuse customers? This particular 3 ring binder really jumped out at ...{ 0 comments }
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