From the category archives:
Guilt is not sustainable...not as a marketing technique, a state of being or a political platform.
In the early days of environmental awareness and corporate responsibility there were leaders. These were folks with vision and the voice to be heard. While we cannot speak to the integrity of their motives, we can acknowledge them for creating awareness and demand for evolving practice and policy ...{ 6 comments }
Besides the obvious ‘do you make this in plastic’ question that we occasionally field, the second most peculiar question we are asked is if we can ‘cover up the brown kraft’ and flood it with color or wrap it....and yes sometimes, we are asked if we can wrap it in plastic or vinyl.
So the short answer to these questions is - we make zero waste office products that do not end up in ...{ 4 comments }
Some of our team just got back from #ExpoWest. Overall impressions were mixed. The good news, there is still innovation building responsible products out there. The bad news, there is equal innovation in greenwashing...making it more challenging for the authentic to prevail through the noise.
Winners - We loved the Seventh Generation new kraft cardboard packaging and look. It delivered their ...{ 1 comment }
When you ask most entrepreneurs or aspiring business builders what books have influenced them most as leaders, you usually get the standard Built to Last, Good to Great, Winning, etc. While all these are great books that we can learn a lot from, I don’t think they translate well to early-stage business and specifically, what many others call the ‘green industry’ (while I think the term itself ...{ 0 comments }
The vultures are circling and they are looking to prey on your guilt and 'green' dollar. Long gone are the days of just looking for a recycle symbol and pushing the buy button. Today, this symbol is probably one of the most overly used / abused and diluted symbols in the market place and it has been rendered virtually meaningless.
Note to selves - don't trust a 'green' label by itself. For that ...{ 1 comment }
In a recent survey conducted on behalf of WWF-UK, 1053 UK consumers were asked whether they believed that by purchasing wood and paper products in the UK, they were doing so through a legal source. Half of those consumers said yes.
The reality is that the UK is the fourth largest importer of illegally harvested or traded timber and wood products. The USA is also high on that list, although numbers ...{ 0 comments }
When we attend industry events, it is always shocking to see how some companies and products use the traditional recycle symbol in marketing. There are times we've seen this logo applied to a non 'green binder', where it points out that some tiny percent of the chipboard used as the skeleton inside the toxic vinyl is recycled. The new 'green binder' now has a higher price and is marketed ...{ 2 comments }
Thoughts on Carbon Offsets and why we choose not to use them.
We are often asked by customers if we offset our carbon output. Looking past the question itself and to why the person is asking it is really interesting and almost pinpoints exactly the reason why we don’t buy into them.......
Often times the question of 'do we offset' is asked not because the person on the other end of the phone ...{ 1 comment }
We see different eco labels every time we take a trip to the store. In fact, there are over 300 of them now! No wonder why consumers are confused with what is the best option.
Sustainable Industries Journal just published a great article on The Great Eco Label Shakedown . We can only hope that there is some standardization or consolidation of eco labeling that can be monitored by a trusted ...{ 0 comments }
I have to be honest, I'm never one to watch a ton of movies but I know that there are a lot of people who love going to the theater, people that rent, download and even buy DVDs. In the past we've seen the big box video rental stores pray on the customers who fail to return their DVDs in a timely fashion; surviving on a business model that thrived because of late fees. Then along came online ...{ 0 comments }
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