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Label Look Up & GoodGuide-Taking the Confusion Out of Labeling

by brad on April 29, 2010

in Green Innovation, News

Label Look Up App - now available for free on iTunes

Label Look Up App - now available for free on iTunes

We have written before on how confusing labels can be to the every day shopper. There’s no regulation use or misuse of the words “green”, “sustainable”, “eco”, “earth-friendly” … and the list goes on. Or how about third party labels and certifications (FSC Certified, GMO Free, Fair-Trade, Bird Safe)? Two free apps now available through iTunes can help you navigate through the confusion.

Label Look Up (backed by the reputable group - NRDC) covers everything from food to cleaning products and personal care. While other apps like GoodGuide make it easy for shoppers to scan product bar codes and access a database of information about how environmentally friendly or healthy a product is; because you can’t believe everything your read!

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