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Some of our team just got back from #ExpoWest. Overall impressions were mixed. The good news, there is still innovation building responsible products out there. The bad news, there is equal innovation in greenwashing...making it more challenging for the authentic to prevail through the noise.
Winners - We loved the Seventh Generation new kraft cardboard packaging and look. It delivered their ...{ 1 comment }
The vultures are circling and they are looking to prey on your guilt and 'green' dollar. Long gone are the days of just looking for a recycle symbol and pushing the buy button. Today, this symbol is probably one of the most overly used / abused and diluted symbols in the market place and it has been rendered virtually meaningless.
Note to selves - don't trust a 'green' label by itself. For that ...{ 1 comment }
We get called about 10-20 times a week from various shows who want us to sponsor them, buy a booth or otherwise do what is considered by all accounts an ad-spend. Great - we're always up for hearing about ways to improve our business and those of our customers'...and we're willing to invest in success.
In fact, the way we have success is to have real dialogue with our customers and those ...{ 1 comment }
Are you an aspiring photographer that is looking to make your hobby or career a little more green focussed? Greener Photography is an online community of photographers implementing more environmentally friendly practices in their industry. It's a great place to connect, share ideas, methods and suppliers.
We're flattered that more and more photographers are switching to recycled CD packaging ...{ 2 comments }
Maybe the sound of a turkey isn't the first thing you want to hear this close to Thanksgiving. Our friends at Audubon Field Guides have just come out with an iPhone app that will give bird and nature enthusiasts something to gobble about. Easily find bird species by zip code, species and even hear what they sound like. Much easier than flipping pages in your bird identification book! The ...{ 0 comments }
A special thanks to Penny LeGate of KIRO7 News who put together this great piece on ReBinder for their Green Scene segment. Thank you for helping tell our story. Watch the video here . ...{ 0 comments }
Research has shown that 70% of today's consumers will choose products that are better for the environment , provided they perform adequately and they fit their budget. Undoubtedly, people want to do the right thing and the race is on for mainstream consumer product manufacturers to grab some of that market share. The result has been a "free for all" of claims on products being "green" ...{ 0 comments }
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