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Some of our team just got back from #ExpoWest. Overall impressions were mixed. The good news, there is still innovation building responsible products out there. The bad news, there is equal innovation in greenwashing...making it more challenging for the authentic to prevail through the noise.
Winners - We loved the Seventh Generation new kraft cardboard packaging and look. It delivered their ...{ 1 comment }
Research has shown that 70% of today's consumers will choose products that are better for the environment , provided they perform adequately and they fit their budget. Undoubtedly, people want to do the right thing and the race is on for mainstream consumer product manufacturers to grab some of that market share. The result has been a "free for all" of claims on products being "green" ...{ 0 comments }
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